Red Cross Red Crescent

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My photo was taken in Sudan by Troels Jepsen.

Always present

In 2013, before I left Denmark, I was given the honor of traveling to every country in the world as goodwill ambassador of the Danish Red Cross.

The Red Cross was founded in 1863 and is today the world's largest humanitarian organisation. Amazingly it now exists in 191 countries around the world and always aims to alleviate the suffering of the most vulnerable people. A national society (NS) is a representation of the Red Cross, Red Crescent or Red Crystal in a country. The Danish Red Cross is the NS of Denmark, the American Red Cross is the NS of the USA, the Syrian Red Crescent is the NS of Syria etc. The headquarters for both the IFRC (International Federation of the Red Cross) and ICRC (International Committee of the Red Cross) are to be found in Geneva, Switzerland.

A goodwill ambassador is someone who brings positive attention to a cause, company or organisation. As such I aim to enlighten the world on the humanitarian efforts and inform on how you can take part. You can volunteer your time, make donations or simply share positive stories about the movement to make a difference.

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The Danish Red Cross was formed in 1876: / The Danish Red Cross does not finance this project. Your donations go to humanitarian work.


Here below you can find a few chosen pictures and stories from my travels throughout the world.

Honduras, Central America

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My friends at the Honduras Red Cross (


Video Honduras


Barbados, Caribbean region, North America

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My friends at the Bahamas Red Cross Society honored me with this 'Life Member' pin in March 2015.


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Nearly all National Societies have pins of various degrees.


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When I lost my hat in March 2016 it was temporarily replaced by National Societies from Central and South African countries.


Mozambique, southern Africa

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My friends at the Mozambique Red Cross honored me with a signed t-shirt ( April 2016.

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Seychelles, Indian Ocean, East Africa

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I always offer the National Societies the opportunity to use my visit as a way of creating local visibility. Seychelles July 2016.

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My friends at the Red Cross Society of Seychelles gave me this great honor!


Mauritius, Indian Ocean, East Africa

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One way you can support National Societies around the world is by donating.

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My friends at the Mauritius Red Cross Society: August 2016.

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My friendship and love for you my friends at Mauritius Red Cross Society! :)


Kenya, East Africa

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Africa is the worlds most diverse continent. It has 54 wonderful countries and to follow the coastline is equal to making a journey once around the planet! (approximately 40,000 km / 24,850 mi).

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On television promoting the incredible work of the Kenya Red Cross Society: 

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My friends at the Kenya Red Cross Society honored me with this special pin. November 2016.


Ethiopia, East Africa

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My friends at the Ethiopian Red Cross Society gave me a warm welcome in December 2016:

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Eritrea, East Africa

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In spite of the rain and setting sun, my friends at the Red Cross Society of Eritrea received me with flowers and applause! :) April 2017.


Sudan, East Africa

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In April 2017 my friends at the Sudanese Red Crescent Society honored me with this 'Humanitarian Ambassador' medallion! :)

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The 7 fundamental principles are: Humanity, Impartiality, Neutrality, Independence, Voluntary Service, Unity and Universality. 


 Romania, Europe

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My friends at the Romanian Red Cross honored me with a medallion commemorating 140 years of humanitarian work. Their national society was formed in 1876. - I visited in November 2017.

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France, Europe

Video French


Lebanon, Middle East, Asia

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In December 2017 the Lebanese Red Cross honored my efforts with this incredible medallion!


Jordan, Middle East, Asia

Video Jordan


Qatar, Gulf region, Middle East, Asia 

QRCS 1978

With 191 National Socities around the world it was just a question of time before I would reach one which was established the same year which I was born (1978). But how amazing to think that all which they have accomplished over the years has literally been within my lifetime. Astonishing! You can learn more about the Qatar Red Crescent Society by going to their website. I reached them in July 2018.


Bahrain, Gulf region, Middle East, Asia 

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The Bahrain Red Crescent was founded in 1972 when it became the 116thNational Society out of the 191 which exist today. They are active within Social Services, Health Awareness, Youth, Blood Donations, First Aid, Foreign Aid and Restoring Family Links. They are a very active and kind National Society and proud to have a heritage of the Dilmun Civilization which stretches back more than 5,000 years in Bahrain. The bull's head is a miniature of an archelogical find. In the photo from left to right: Mr. Mubarak Khalifa Al Hadi (Director General), Mr. Iain James Rowe (my companion for the visit), me, and Dr. Fawzi Abdullah Amin (General Secretary).

RC Bahrain present small




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My contact book now holds more than 500 Red Cross Red Crescent contacts! Volunteering is a great way of making friends and National Societies can always use more help. You are welcome in the family ;)


Throughout the first four years of the Saga I managed to visit 140 National Societies. On request of the Danish Red Cross I wrote 'always present stories' about my visits to the Red Cross and Red Crescent. I have written more than 100 such stories and here are a few of those which exist in English:


Zambia (day 1):

Zambia (day 2):






Familiar faces

Tina Dickow

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Tina Dickow is a beloved Danish singer-songwriter who successfully continues to bring joy to millions. Tina has supported the Red Cross on multiple occasions: Wikipedia 


Rune Klan

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Rune Klan is a Danish comedian and world class magician. He's basically a national treasure in Denmark: Wikipedia


Hafþór Júlíus Björnsson

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Also known as "The Mountain" in HBO's Game of Thrones, Hafþór is an Icelandic strongman and actor: Wikipedia 


Adam Savage

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Adam is an American industrial designer and special effects designer/fabricator, actor, educator, television personality and TED speaker who's best known for his role on The Discovery Channel's hit series Mythbusters: Wikipedia 


Alick Macheso

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Alick is a popular musical artist from Zimbabwe and Goodwill Ambassador of the Zimbabwe Red Cross: Wikipedia 


Gina Din

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Gina is a successful businesswoman from Kenya with focus on strategic communication and public relations. Gina is a Goodwill Ambassador of the Kenya Red Cross: Wikipedia 


Iuliana Tudor

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Iuliana is a well known Romanian journalist and television personality. She is also a Goodwill Ambassador of the Romanian Red Cross: Webpage


Mr. Torbjørn C. Pedersen (Thor)
Danish Red Cross Goodwill Ambassador.


Once Upon a Saga
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